SRS Cinemas at Jaipuria Mall in Indirapuram
SRS Group, one of India's leading conglomerates with business interests in real estate, multiplex cinemas, retail and food & beverages, has announced that its new multiplex at Jaipuria Mall in Indirapuram, Ghaziabad, is now operational. Conveniently located in the most happening and fastest growing suburb in NCR, SRS Cinemas at Jaipuria Mall is SRS Group’s 8th multiplex in North India, 3rd in Uttar Pradesh and 2nd in Indirapuram and is expected to give stiff competition to other multiplexes in the area for the first time in past several years. Spread across approx. 38,000 sq. ft. area, the new multiplex has 3 screens with a capacity of 974 seats. The movies to be screened at SRS Cinemas at Jaipuria Mall during the first week will be Toh Baat Pakki, featuring Tabu and Sharman Joshi of 3 Idiot’s fame; Click, a horror movie featuring Shreyas Talpade and Shah Rukh Khan’s much talked about, My Name Is Khan. Only last week, SRS Group had announced the launch of its 7th multiplex at Aditya City Centre, which is also in Indirapuram and is already receiving an overwhelming response from the local residents.
Dr. Anil Jindal, Chairman & Managing Director, SRS Group, said, “Remaining true to our focus on the NCR, we are extremely happy to extend the reach of our most vibrant brand, SRS Cinemas to the residents of Indirapuram in Ghaziabad. If the response to our multiplex in Aditya City Centre is anything to go by, we are sure that our new multiplex at Jaipuria Mall would also receive a warm welcome from our target audience because of the unparalleled movie experience and extremely enjoyable ambience that SRS Cinemas offers.”
SRS Group is currently in an expansion mode for its highly successful multiplex chain, SRS Cinemas and will invest approx. Rs.50 crore to add 24 more screens to its current portfolio of 21 screens to take the total number to 45 by the end of this year. As part of this expansion plan, SRS Cinemas will soon enchant the residents of many new cities in North India including Varanasi, Bijnor, Agra, Ludhiana and Patiala.
Mr. Tinku Singh, Group President, SRS Group, said, “Our country has an insatiable appetite for cinema. Bollywood is no less enticing to people when compared to the craze for cricket. No wonder it offers an amazing business opportunity to progressive organizations like ours and we are excited at the prospect of expanding our reach to many more cities over the next few months.”
Apart from the two multiplexes in Indirapuram, SRS Group also has 5 extremely successful multiplexes in the Delhi-NCR with 11 screens with a capacity of 4604 seats and one multiplex in Gorakhpur, Uttar Pradesh, with 3 screens and capacity of 742 seats. With both the new multiplexes in Indirapuram now operational, SRS Cinemas has 21 screens across 8 multiplexes with a total capacity of 5346 seats.
Each auditorium in the SRS Cinemas offers world–class movie viewing experience as it features digital capable projection, DTS and Dolby sound, top of the line seating systems and excellent food and beverage facilities.